Advertising industry


Ad Access
Advertisements which appeared in US newspapers and magazines between 1911 and 1955, covering
beauty and hygiene, radio, television, transportation, and World War II. Each category has a brief
history and can be browsed by topic and year, or searched by keyword or illustration.
http://scriptorium.lib.duke.edu/adaccess/

Ad Forum
Resources for the worldwide advertising community.
http://www.adforum.com/index.asp

Advertising Age
Marketing and advertising news and analysis from the USA and the rest of the world. Includes
profiles of the top 100 advertisers in the US and profiles of the world's top 30 agencies.
http://www.adage.com/

Advertising Association
Federation of 28 trade bodies representing the advertising and promotional marketing industries
including advertisers, agencies, media and support services.
http://www.adassoc.org.uk

Advertising Agency Register
Independent agency selection service for advertising, design, direct marketing, media planning and
buying, public relations, sales promotion, and strategic consultancies.
http://www.aargroup.co.uk/

Advertising Standards Authority
An independent, self-regulatory body for non-broadcast advertisements in the UK, administering the
British Codes of Advertising and Sales Promotion to ensure that ads are legal, decent, honest and
truthful.
http://www.asa.org.uk/asa/

Committee of Advertising Practice
Information on codes of practice and regulation within the advertising industry. Website contains research resources, adjudications, newsletters and advice.
http://www.cap.org.uk/

The History of Advertising Trust
Contains some two million items of advertising, marketing, media, public relations and related
material, together with a supporting library of books and periodicals. The oldest material is the archive
of R.F.White (c.1800), the UK's first ad agency; the newest is last month's TV commercials.
http://www.hatads.org.uk/

Incorporated Society of British Advertisers
Represents the interests of UK advertisers in all areas of marketing communications, including TV
advertising, new media, press, radio, outdoor, direct marketing, sponsorship and sales promotion.
http://www.isba.org.uk/isba/

Institute of Practitioners in Advertising
Trade body and professional institute for leading agencies in the UK's advertising, media and
marketing communications industry.
http://www.ipa.co.uk/

Museum of Brands, Packaging and Advertising
Museum dedicated to preserving and making available advertising and branding including posters, adverts and product packaging from the Victorian times to the present day.
http://www.museumofbrands.com

Office of Communications (OFCOM)
OFCOM is the independent regulator and competition authority for the UK communications
industries, with responsibilities across television, radio, telecommunications and wireless
communications services. OFCOM frequently publishes research on broadcast advertising matters.
http://www.ofcom.org.uk/



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